Expert insights on AI-driven SEO, Search Intelligence, Generative AI, and growth strategy, written by Ghaith Abdullah — AI SEO expert in the Middle East and creator of the GAITH Framework™.
AI SEO60% of searches now end without a click. Learn how to optimize your content to be the "cited source" in AI Overviews and ChatGPT responses, ensuring brand visibility in a zero-click world.
Analytics & InsightsStop relying on lagging indicators. "Analytics by Ghaith" provides real-time Search Intelligence that predicts ranking shifts before they happen. Here is why GA4 is not enough.
GAITH Framework™Discover the proprietary 5-layer framework (Generative, Analytics, Intent, Technical, Human) used by leading Middle East brands to dominate AI Search results and recover from core updates.
Search IntelligenceIf you only check rankings, you’ll miss the real shift. This guide shows what to track weekly in AI-era SERPs so you catch changes early and act faster than competitors.
AI SEOKeywords help you show up. Entities help you stay. This guide shows how to engineer entity clarity (Person, Framework, Platform) so your authority compounds in Google and AI engines.
Middle East SEOArabic and English searches in the Gulf often carry different intent, trust signals, and “best answer” formats. This guide shows how to map both without splitting your authority.
AI SEOLLM SEO is not just about ranking. It’s about being the source that AI engines trust and cite.
GAITH Framework™Authority isn’t a feeling. It’s a system. This guide explains how to engineer entity trust signals so Google and AI engines treat you like the obvious reference.
Search IntelligenceIf rankings moved and leads disappeared, you don’t need “more content.” You need a decision loop. This playbook shows how Ghaith uses Search Intelligence to diagnose update damage and ship fixes weekly.
