Aligning search queries to user intent (informational, navigational, commercial, transactional) and creating content clusters that address the full intent journey; ensuring your content matches what searchers are actually looking for at each stage.
Middle East SEOArabic and English searches in the Gulf often carry different intent, trust signals, and “best answer” formats. This guide shows how to map both without splitting your authority.
Search IntelligenceIf rankings moved and leads disappeared, you don’t need “more content.” You need a decision loop. This playbook shows how Ghaith uses Search Intelligence to diagnose update damage and ship fixes weekly.
